Understanding sample usage and sampling as a promotion tool : state of industry practice and current research

Understanding sample usage and sampling as a promotion tool state of industry practice and current research

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Bibliographische Detailangaben
Veröffentlicht in:Innovation and marketing in the pharmaceutical industry
1. Verfasser: Dong, Xiaojing (VerfasserIn)
Weitere Verfasser: Li, Michael (VerfasserIn), Xie, Ying (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Verkaufsförderung > Werbemittel > Arzneimittel > Pharmaindustrie > Bibliometrie > USA > Aufsatz im Buch
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