The disability marketing and the cultural "product" : Italian experience and propositions for international contexts

The disability marketing and the cultural "product" Italian experience and propositions for international contexts

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Bibliographische Detailangaben
Veröffentlicht in:Handbook of research on management of cultural products
1. Verfasser: Migliaccio, Guido (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Kultursektor > Marketingmanagement > Zielgruppe > Behinderte > Kulturgüter > Italien > Aufsatz im Buch
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Titel Jahr Verfasser
Digital resources and approaches adopted by user-centred museums : the growing impact of the Internet and social media 2014 Solima, Ludovico
A business model for accessible tourism 2014 Ferri, Maria Antonella
The disability marketing and the cultural "product" : Italian experience and propositions for international contexts 2014 Migliaccio, Guido
A new frontier in the satisfaction of the cultural tourist : the QR Code 2014 Tardivo, Giuseppe
Cultural product management from environment to territorial context : configuration of the main relationships 2014
Resource integration and value co-creation in cultural heritage management 2014 Barile, Sergio
Open, user, and smart innovation in cultural firms 2014 Della Corte, Valentina
Web 2.0 model in cultural organization : case study Peepul 2014 Aiello, Lucia
E-relationship for Web-based tourism promotion : a review of literature 2014 Sambhanthan, Arunasalam
The cultural relationship management : case study "Sassi of Matera" 2014 Aiello, Lucia
Cultural sponsorship and entrepreneurial misstrust 2014 Severino, Fabio
The relationships between cultural institutions and companies : from donations to strategic partnerships 2014
Museum communication : towards a framework for resource-holder relations management 2014
The culture on the palm of your hand : how to design a user oriented mobile app for museums 2014 Palumbo, Federica
From accounting to accountability at the virtual museums in Pompeii and Herculaneum : the role of ICT and social reporting towards the financial sustainability of archaeological heritage conservation and usability over time 2014 Esposito, Paolo
Creative tourism and cultural heritage : a new perspective 2014 Bonetti, Enrico
The cultural product : integration and relational approach 2014 Aiello, Lucia
The assessment of cultural experience through the measurement of cross-cutting skills : the Giffoni Experience case study 2014
Reconciling social media with luxury fashion brands : an exploratory study 2014 Ozuem, Wilson
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