New Developments in Online Marketing

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Bibliographische Detailangaben
Weitere Verfasser:	Tagg, Stephen (BerichterstatterIn), Stevenson, Alan (BerichterstatterIn), Vescovi, Tiziano (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London u.a. Routledge 2014
Schriftenreihe:	Key issues in marketing management
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Titel	Jahr	Verfasser
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches	2014	Cova, Bernard
"It's mine!" - participation and ownership within virtual co-creation environments	2014	Harwood, Tracy
Effectiveness of online advertising channels : a price-level-dependent analysis	2014	Spilker-Attig, Andrea Maria Renate
Social contagion effects in experiential information exchange on bulleting board systems	2014	Huang, Lei
Why do people read reviews posted on consumer-opinion portals?	2014	Burton, Jamie
Tribal mattering spaces : social-networking sites, celebrity affiliates, and tribal innovations	2014	Hamilton, Kathy
Interaction of regional news-media production and consumption through the social space	2014	Kerrigan, Finola
Practitioner prognostications on the future of online marketing	2014	Valos, Michael J.
Consumer-managed profiling : a contemporary interpretation of privacy in buyer-seller interactions	2014	Reppel, Alexander E.
Applying organisational capability models to assess the maturity of digital-marketing governance	2014	Chaffey, Dave
"New-wave" global firms : Web 2.0 and SME internationalisation	2014	Bell, Jim