The importance of brand on B2B markets expert interviews with Hilti AG mamagers

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Bibliographische Detailangaben
Veröffentlicht in:Central European business review
1. Verfasser: Konečný, Martin (VerfasserIn)
Weitere Verfasser: Kolouchová, Daniela (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
brand building > B2B market > brand importance in B2B > qualitative research > expert interviews > Aufsatz in Zeitschrift
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