Employee contributions to brand equity

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Bibliographische Detailangaben
Veröffentlicht in:California management review
1. Verfasser: Gelb, Betsy D. (VerfasserIn)
Weitere Verfasser: Rangarajan, Deva (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
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