Analytics and performance measurement frameworks for social customer relationship management

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Bibliographische Detailangaben
Veröffentlicht in:	Harnessing the power of social media and web analytics
1. Verfasser:	Ayanso, Anteneh (VerfasserIn)
Weitere Verfasser:	Visser, Derek (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Beziehungsmarketing > Social Web > Performance-Messung > Webanalyse > Aufsatz im Buch
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