Open innovation : the lead user method as a tool for new product development projects of medical devices ; lead user identification at Johnson & Johnson Medical

Open innovation the lead user method as a tool for new product development projects of medical devices ; lead user identification at Johnson & Johnson Medical

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Bibliographische Detailangaben
Veröffentlicht in:New strategies for competitive advantage
1. Verfasser: Shamsi Nejad, Anahid (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
Schlagworte:
Johnson & Johnson Medical GmbH > Medizinprodukteindustrie > Produktentwicklung > Innovationsmanagement > Open Innovation > Kundenintegration > Deutschland > Aufsatz im Buch
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