Value creation and organisational practices at firm boundaries

Purpose: Growing awareness that value for the customer is created in relationship between the supplier and the customer has consequences for sales and marketing functions, and businesses are increasingly experimenting with new organisational approaches and solutions. The purpose of this paper is to...

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Veröffentlicht in:Management decision
1. Verfasser: La Rocca, Antonella (VerfasserIn)
Weitere Verfasser: Snehota, Ivan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Customer relationship management > Value creation > B2B marketing > Business relationships > Sales organisation > Aufsatz in Zeitschrift
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