| New guidance on cookie consent laws
|
2014 |
Gold, Sue |
| Flogas Britain v Calor Gas
|
2014 |
Williams, Anna |
| Special issue: focus on mobile marketing
|
2014 |
|
| Ethical marketing research in the digital age : how can academics and practitioners work together?
|
2014 |
Clark, Lillian |
| Towards practical relevance : delivering superior firm performance through digital customer experience strategies
|
2014 |
Klaus, Philipp |
| Imputing unknown competitor marketing activity with a Hidden Markov Chain
|
2014 |
|
| Demographic differences in recall and recognition rates of in-game advertisements
|
2014 |
Toh, Chee Yong |
| Decca tests contextual mobile marketing
|
2014 |
Sear, David |
| Retail shopwrooms, mobile sales
|
2014 |
Willmott, Bob |
| Special issue:Focus on digital marketing
|
2014 |
|
| Guest editorial: The e-marketing SIG (beta) manifesto : aligning research with practice in digital marketing
|
2014 |
Wolny, Julia |
| Midata initiative update
|
2014 |
Harrington, Emma |
| German federal court rules against "tell-a-friend"
|
2014 |
Baumgartner, Ulrich |
| Consumer data revolution, the reshaping of industry competition and a new perspective on privacy
|
2014 |
Becker, Michael J. |
| Apple iBeacon technology briefing
|
2014 |
Newman, Nic |
| Germany finally moves on cookie laws
|
2014 |
Schneider, Adrian |
| New search term marketing case
|
2014 |
Mayner, Jonathan |
| Nuisance calls latest
|
2014 |
Spanyol, Thomas |
| One step forward, two steps back for EU data reforms
|
2014 |
Groom, Stephen |
| Will cookie alternatives sidestep privacy laws?
|
2014 |
Webber, Mark |
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