Making choices while smelling, tasting, and listening the role of sensory (dis)similarity when sequentially sampling products

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing
Weitere Verfasser: Biswas, Dipayan (BerichterstatterIn), Labrecque, Lauren I. (BerichterstatterIn), Lehmann, Donald R. (BerichterstatterIn), Markos, Ereni (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
sensory cues > sequential and order effects > sampling > sensory habituation and traces > retail displays > Aufsatz in Zeitschrift
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