Understanding new service development and service innovation through innovation modes

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Veröffentlicht in:The journal of business & industrial marketing
Weitere Verfasser: Gremyr, Ida (BerichterstatterIn), Witell, Lars (BerichterstatterIn), Löfberg, Nina (BerichterstatterIn), Edvardsson, Bo (BerichterstatterIn), Fundin, Anders (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Multiple case study > Service innovation > New service development > Aufsatz in Zeitschrift
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