The effect of retailer private brands on consumer-based retailer equity comparison of named private brands and generic private brands

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Bibliographische Detailangaben
Veröffentlicht in:The international review of retail, distribution and consumer research
1. Verfasser: Choi, Laee (VerfasserIn)
Weitere Verfasser: Huddleston, Patricia (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
brand equity > retailer equity > private brand > generic private brand > brand name > Aufsatz in Zeitschrift
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