Destination social business exploring an organization's journey with social media, collaborative community and expressive individuality

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Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
Weitere Verfasser: Weinberg, Bruce D. (BerichterstatterIn), Ruyter, Ko de (BerichterstatterIn), Dellarocas, Chrysanthos (BerichterstatterIn), Buck, Michael (BerichterstatterIn), Keeling, Debbie Isobel (BerichterstatterIn)
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Sprache:eng
Veröffentlicht: 2013
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