E-strategy and soft landings for franchising in emerging markets

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Bibliographische Detailangaben
Veröffentlicht in:	Trends in e-business, e-services, and e-commerce
1. Verfasser:	Chen, Ye-sho (VerfasserIn)
Weitere Verfasser:	Watson, Ed (VerfasserIn), Azevedo, Renato F. L. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2014
Schlagworte:	Franchising > Globalisierung > Unternehmenswachstum > Wettbewerbsstrategie > Electronic Commerce > Schwellenländer > Aufsatz im Buch
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