The dimensions of prescription drug brand personality as identified by consumers

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Bibliographische Detailangaben
Veröffentlicht in:	The journal of consumer marketing
1. Verfasser:	Leonard, Erica (VerfasserIn)
Weitere Verfasser:	Katsanis, Lea Prevel (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Branding > Brand personality > Pharmaceutical marketing > Scale development > Aufsatz in Zeitschrift
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