The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer behaviour
1. Verfasser:	Shukla, Paurav (VerfasserIn)
Weitere Verfasser:	Banerjee, Madhumita (VerfasserIn), Adidam, Phani Tej (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Sozialer Status > Konsumentenverhalten > Markenführung > Großbritannien > Aufsatz in Zeitschrift
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