Visual communication theory and research a mass communication perspective
Linking theory to visual communicationHistorical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communic...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2014
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| Ausgabe: | First edition |
| Schlagworte: | |
| Online Zugang: | Cover |
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| Zusammenfassung: | Linking theory to visual communicationHistorical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions. Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions |
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| Beschreibung: | Bibliogr.: S. [155] - 182 and index |
| Beschreibung: | XII, 190 S. Ill., graph. Darst. 23 cm |
| ISBN: | 9781137362148 978-1-137-36214-8 9781349472567 978-1-349-47256-7 |