Leveraging social media technology for business transformation the case of corporate social communities

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Bibliographische Detailangaben
Veröffentlicht in:	Social media in strategic management
1. Verfasser:	Gruner, Richard L. (VerfasserIn)
Weitere Verfasser:	Power, Damien (VerfasserIn), Bergey, Paul K. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Social Web > Unternehmensnetzwerk > B-to-B-Marketing > Lieferkette > Australien > Aufsatz im Buch
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