Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
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2014 |
Tran, Ben |
Innovation in the 21st century organization
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2014 |
Baporikar, Neeta |
Importance of perpetual government-university-industry (GUI) collaboration today
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2014 |
Christiansen, Bryan |
Discovering the nexus between market orientation and open innovation : a grounded theory approach
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2014 |
Denktas-Sakar, Gul |
Ethnic consumers of the arts : extending the MAO model
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2014 |
Le, Huong |
Incremental and radical service innovation in living labs
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2014 |
Leminen, Seppo |
Modernization without westernization : the Kingdom of Saudi Arabia
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2014 |
Ayub, Nailah |
Strategic transcultural marketing management and global competitiveness
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2014 |
Camillo, Angelo A. |
E-marketing and online consumer behavior
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2014 |
Jain, Neha |
Unveiling culturally diverse markets : a typology of youth in Flanders, Belgium
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2014 |
Koeman, Joyce |
Conspicuous consumption behavior : cultural dimensions, implications, and future research
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2014 |
Wan Nurisma Ayu Wan Ismail |
Self-driving cars : radical innovation in the transportation industry
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2014 |
Mohammad Poorsartep |
International diversity management approaches for marketing to create innovation
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2014 |
Garib, Geetha |
Job hunting experiences of bicultural students in Japan
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2014 |
Pickl-Kolaczia, Brigitte |
Expanding technology-based transcultural diffusion : lessons from Brazil and the Philippines
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2014 |
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The strategic use of social media in the fashion industry
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2014 |
Kontu, Hanna |
The Starbucks culture : responsible, radical innovation in an irresponsible, incremental world
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2014 |
Marques, Joan |
Consumer purchasing behaviour towards organic products in Thailand
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2014 |
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The term "global" in cross-cultural studies : a concordance analysis
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2014 |
Piana, Bice Della |
How marketing capabilities create competitive advantage in Turkey
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2014 |
Kamasak, Rifat |