The Starbucks culture responsible, radical innovation in an irresponsible, incremental world

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Veröffentlicht in:Transcultural marketing for incremental and radical innovation
1. Verfasser: Marques, Joan (VerfasserIn)
Weitere Verfasser: Camillo, Angelo A. (VerfasserIn), Holt, Svetlana (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2014
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