Communication, public discourse, and road safety campaigns persuading people to be safer

"This book discusses the use of communication campaigns to promote road safety, arguing that they need to elicit public discourse on issues pertaining to culture, equity, gender, workplace norms, environmental issues, and social solidarity. Increasingly, new media channels and formats are emplo...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Guttman, Nurit (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, NY u.a. Routledge 2014
Schriftenreihe:	Routledge studies in rhetoric and communication 20
Schlagworte:	Traffic safety > Risk communication > Advertising, Public service > Sicherheitstechnik > Verkehrssicherheit
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