Opening a donor's wallet the influence of appeal scales on likelihood and magnitude of donation

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Bibliographische Detailangaben
Veröffentlicht in:Journal of consumer psychology
1. Verfasser: De Bruyn, Arnaud (VerfasserIn)
Weitere Verfasser: Prokopec, Sonja (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Appeal scales > Charities > Donor behavior > Aufsatz in Zeitschrift
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