Can disclosures lead consumers to resist covert persuasion? the important roles of disclosure timing and type of response

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer psychology
1. Verfasser:	Campbell, Margaret C. (VerfasserIn)
Weitere Verfasser:	Mohr, Gina S. (VerfasserIn), Verlegh, Peeter W. J. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Persuasion knowledge > Covert marketing > Product placement > Disclosure > Timing > Flexible correction > Aufsatz in Zeitschrift
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