A classification schema of co-production of goods an open-systems perspective

Gespeichert in:

Bibliographische Detailangaben
Veröffentlicht in:	European journal of marketing
1. Verfasser:	Jiménez, Fernando R. (VerfasserIn)
Weitere Verfasser:	Voss, Kevin E. (VerfasserIn), Frankwick, Gary (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Classification > Co-production > Mass customization > Logical partitioning > Classification schemes > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

Titel	Jahr	Band
Integrated marketing communications : evolution, current status, future developments	2017	volume 51, number 3 (2017)
Strategic marketing : new horizons in theory and research	2016	volume 50, number 12 (2016)
Social marketing : social change	2013	47.2013,9
Word-of-mouth and viral marketing	2013	47.2013,7
"Marketing and flexibility" : debates past, present and future	2012	46.2012,10
Corporate branding	2012	46.2012,5
Brand and corporate branding : theory and emerging context	2012	46.2012,7/8
Non-profit, social, arts and heritage marketing	2011	45.2011,5
Marketing perspectives of logistics firms	2011	45.2011,3
Political marketing	2010	44.2010,3/4
Branding and the marketing of technological and industrial products	2010	44.2010,5
E-shopping and e-retailing	2009	43.2009,9/10
The sales function in the twenty-first century	2009	43.2009,7/8