The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan

"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has re...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Hong, Jung Kee (VerfasserIn)
Weitere Verfasser:	Lee, You-il (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London, New York Routledge 2014
Schlagworte:	Konsumentenverhalten > Nationalkultur > Bankmarketing > Finanzdienstleistung > Südkorea > Taiwan > Cross-selling financial services > Banks and banking > Customer services > Consumer behavior
Online Zugang:	Inhaltsverzeichnis
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