Examining the relationship between market orientation and export performance the moderating role of competitive intensity

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Bibliographische Detailangaben
Veröffentlicht in:	International marketing in rapidly changing environments
1. Verfasser:	Lengler, Jorge F. B. (VerfasserIn)
Weitere Verfasser:	Sousa, Carlos M. P. (VerfasserIn), Marques, Catarina (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Internationales Marketing > Marketingmanagement > Internationaler Wettbewerb > Beziehungsmarketing > Export > Unternehmenserfolg > Brasilien > Aufsatz im Buch
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