Marketing of library and information products and services : using services marketing mix

Marketing of library and information products and services using services marketing mix

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Bibliographische Detailangaben
Veröffentlicht in:Innovations in services marketing and management
1. Verfasser: Chaddha, Kavita (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2014
Schlagworte:
Nonprofit-Marketing > Dienstleistungsmarketing > Bibliotheksdienstleistung > Marketingmanagement > Qualitätsmanagement > Schwellenländer > Aufsatz im Buch
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