The use of Web 2.0 technologies in marketing classes key drivers of student acceptance

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of consumer behaviour
Weitere Verfasser:	Lowe, Ben (BerichterstatterIn), D'Alessandro, Steven (BerichterstatterIn), Winzar, Hume (BerichterstatterIn), Laffey, Des (BerichterstatterIn), Collier, William (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Web 2.0-Technologien > Innovationsakzeptanz > Lernprozess > Studierende > Marketing > Aufsatz in Zeitschrift
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