Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global marketing
Weitere Verfasser: Javalgi, Rajshekhar (Raj) G. (BerichterstatterIn), Park, Jieun (BerichterstatterIn), Lee, Oscar (BerichterstatterIn), Prasad, V. K. (BerichterstatterIn), Vernon, Ivan R. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Openness to foreign cultures > consumer nationalism > product familiarity > traditional cultural value orientation > product-country image > Taiwan Chinese consumers > purchase intention > Aufsatz in Zeitschrift
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