Commentary : beyond critical marketing

Commentary beyond critical marketing

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Bibliographische Detailangaben
Veröffentlicht in:Expanding disciplinary space
1. Verfasser: Firat, A. Fuat (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Critical Management Studies > Marketingtheorie > Ökonomische Ideengeschichte > Theorie > Aufsatz im Buch
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Titel Jahr Verfasser
Thinking "communities of academic practice" : on space, enterprise and governance in marketing academia 2013 Brownlie, Douglas
Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies 2013 Hackley, Chris
Hidden consumers in marketing : the neglect of consumers with scarce resources in affluent societies 2013 Ekström, Karin M.
Critical brand poetics : "from the M at the End of the Earth" 2013 Wijland, Roel
Reframing crtitical marketing 2013 Shankar, Avi
Working the limits of method : the possibilities of critical reflexive practice in marketing and consumer research 2013 Bettany, Shona
Disciplining the discipline : understanding postcolonial epistemic ideology in marketing 2013 Varman, Rohit
Modes of engagement for critical marketing : oppositional, revivalist and therapeutic ; commentary 2013 Saren, Michael
Figuring knowledge and desire in critical marketing : Lacan's four discourses ; commentary 2013 Desmond, John
Towards a critical political marketing agenda? 2013 Moufahim, Mona
How far can we push sceptical reflexivity? : an analysis of marketing ethics and the certification of poverty 2013 Neyland, Daniel
Service marketing and subjectivity : the shaping of customer-oriented employees 2013 Skålén, Per
Commentary : the critical participant 2013 Murray, Jeff B.
And the beat goes on! : critical marketing for community development ; commentary 2013 Peñaloza, Lisa
Praxis or performance : does critical marketing have a gender blind-spot? 2013
Veblen and Darwin : tracing the intellectual roots of evolutionism in consumer research 2013 Patsiaouras, Georgios
Marketing theory : breaking the siege of incrementalism ; commentary 2013 Dholakia, Nikhilesh
Commentary : beyond critical marketing 2013 Firat, A. Fuat
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