| Origins of modern consumption : advertising, new goods, and a new generation ; 1890 - 1930
|
2013 |
Cross, Gary S. |
| Cultivating the romance of place : marketing as popular geography
|
2013 |
Popp, Richard K. |
| Regulating integrated advertising
|
2013 |
Spurgeon, Christina |
| Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia
|
2013 |
Kim, Kwangmi Ko |
| The transnational promotional class and the circulation of value(s)
|
2013 |
Aronczyk, Melissa |
| Health literacy in DTCA 2.0 : digital and social media frontiers
|
2013 |
Stokes, Ashli Quensinberry |
| Governing taste : packaged foods, inscription devices, nutrition, and the child
|
2013 |
Elliott, Charlene |
| Back to the future : gifts, friendship, and the re-figuration of advertising space
|
2013 |
MacRury, Iain |
| Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits
|
2013 |
Einstein, Mara |
| "Sentimental 'greenbacks' of civilization" : cartes de visite and the pre-history of self-branding
|
2013 |
Hearn, Alison |
| The fight against critics and the discovery of "spin" : American advertising in the 1930s and 1940s
|
2013 |
Stole, Inger L. |
| Cross-media promotion and media synergy : practices, problems, and policy responses
|
2013 |
Hardy, Jonathan |
| Media buying : the new power of advertising
|
2013 |
Turow, Joseph |
| The advertising industry in Latin America : a regional portrait
|
2013 |
Sinclair, John |
| Rate your knowledge : the branded university
|
2013 |
Banet-Weiser, Sarah |
| From advergames to branded worlds : the commercialization of digital gaming
|
2013 |
Grimes, Sara M. |
| The "crying Indian," corporations, and environmentalism : a half-century of struggle over environmental messaging
|
2013 |
Andersen, Robin |
| The paradox of materiality : fashion, marketing, and the planetary ecology
|
2013 |
Schor, Juliet B. |
| Commodifying free labor online : social media, audiences, and advertising
|
2013 |
Cohen, Nicole S. |
| The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising
|
2013 |
Alperstein, Neil M. |
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