Competitive threats, strategic responses and performance of Brazilian B2B firms

Purpose: The economic realignment in Latin America has created two clusters, one stagnant in the north and the other growth-bound in the south. This study aims to focus on Brazil, the key player in the growth-bound southern cluster, and address three fundamental questions: how Brazilian executives i...

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Veröffentlicht in:Management decision
1. Verfasser: Akhter, Syed H. (VerfasserIn)
Weitere Verfasser: Barcellos, Paulo Fernando Pinto (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Economic polarization > Emerging economies > Competitive strategy > Performance outcomes > Brazil > Aufsatz in Zeitschrift
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