Follow the value! : tracking the value of design through the NPD process

Follow the value! tracking the value of design through the NPD process

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Bibliographische Detailangaben
Veröffentlicht in:Enhancing knowledge development in marketing ; Vol. 21
1. Verfasser: Kumar, Minu (VerfasserIn)
Weitere Verfasser: Noble, Charles H. (VerfasserIn)
Pages:21
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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