Looking for information versus looking for interactivity : a comparative analysis of consumers' motives for using websites and weblogs

Looking for information versus looking for interactivity a comparative analysis of consumers' motives for using websites and weblogs

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Veröffentlicht in:Enhancing knowledge development in marketing ; Vol. 21
1. Verfasser: Schaffner, Dorothea (VerfasserIn)
Weitere Verfasser: Stutz, Nadine (VerfasserIn)
Pages:21
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2011
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