Is social norm marketing effective? a case study in domestic electricity consumption

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Bibliographische Detailangaben
Veröffentlicht in:	European journal of marketing
Weitere Verfasser:	Harries, Tim (BerichterstatterIn), Rettie, Ruth (BerichterstatterIn), Studley, Matthew (BerichterstatterIn), Burchell, Kevin (BerichterstatterIn), Chambers, Simon (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	Social norms approach > Green marketing > Sustainability > Behaviour change > Electricity consumption > Social marketing > Digital marketing > United Kingdom > Aufsatz in Zeitschrift
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Word-of-mouth and viral marketing	2013	47.2013,7
Corporate branding	2012	46.2012,5
"Marketing and flexibility" : debates past, present and future	2012	46.2012,10
Brand and corporate branding : theory and emerging context	2012	46.2012,7/8
Marketing perspectives of logistics firms	2011	45.2011,3
Non-profit, social, arts and heritage marketing	2011	45.2011,5
Political marketing	2010	44.2010,3/4
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The sales function in the twenty-first century	2009	43.2009,7/8
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