Does corporate advertising work in a crisis? an examination of inoculation theory

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Bibliographische Detailangaben
Veröffentlicht in:	Journal of marketing communications
1. Verfasser:	Kim, Sojung (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	corporate advertising > inoculation theory > reactance theory > corporate crisis > Aufsatz in Zeitschrift
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