Understanding social media effects across seller, retailer, and consumer interactions

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
Weitere Verfasser: Rapp, Adam (BerichterstatterIn), Beitelspacher, Lauren Skinner (BerichterstatterIn), Grewal, Dhruv (BerichterstatterIn), Hughes, Douglas E. (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Social media > Salespeople > Retailer > Contagion > Buyer–supplier relationships > Relationship marketing > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Seeing eye to eye : social augmented reality and shared decision making in the marketplace 2020 Hilken, Tim
The give and take of cause-related marketing : purchasing cause-related products licenses consumer indulgence 2020 Chang, Chun-Tuan
Does the CMO's personality matter for web traffic? : evidence from technology-based new ventures 2020 Winkler, Hans-Jörg
When less is more : the downside of customer knowledge sharing in new product development teams 2020 Tang, Yihui
Consumer effects of front-of-package nutrition labeling : an interdisciplinary meta-analysis 2020 Ikonen, Iina
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation 2020 Rosario, Ana Babić
A systematic review of brand transgression, service failure recovery and product-harm crisis : integration and guiding insights 2020 Khamitov, Mansur
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias 2020 Schmidt, Jonas
Communicating brand biographies effectively : the role of communication source 2020 Tezer, Ali
Salesperson social media use in business-to-business relationships : an empirical test of an integrative framework linking antecedents and consequences 2020 Bill, Fabian
How nostalgic brand positioning shapes brand equity : differences between emerging and developed markets 2020 Heinberg, Martin
Reverse innovation : a conceptual framework 2020 Malodia, Suresh
Antecedents and performance outcomes of value-based selling in sales teams : a multilevel, systems theory of motivation perspective 2020 Mullins, Ryan
Toward a theory of spirals : the dynamic relationship between organizational pride and customer-oriented behavior 2020 Krämer, Tobias
The interplay between business and personal trust on relationship performance in conditions of market turbulence 2020 Mangus, Stephanie M.
Brand relevance and the effects of product proliferation across product categories 2020 Zhao, Yanhui
Price negotiating for services : elucidating the ambivalent effects on customers' negotiation aspirations 2020 Alavi, Sascha
Product set granularity and consumer response to recommendations 2020 Tsekouras, Dimitrios
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry 2020 Sanchez, Joaquin
Components of visual perception in marketing contexts : a conceptual framework and review 2020 Sample, Kevin L.
Alle Artikel auflisten