| Marketing research on mergers and acquisitions : a systematic review and future directions
|
2017 |
Christofi, Michael |
| The EU as superordinate brand origin : an entitativity perspective
|
2017 |
Diamantopoulos, Adamantios |
| The effect of COO on retail buyers’ propensity to trial new products
|
2017 |
Reardon, James |
| Country of origin and ethnocentrism in the context of lateral, upward and downward migration
|
2017 |
Zolfagharian, Mohammadali |
| Examining the role of empathy on third-country nationals' foreign product purchase behaviour : a study of the growing international boycott against Israel
|
2017 |
Halimi, Tariq Abdullatif |
| Determinants of the governance structure of the international franchise firm : a case study analysis in the automotive rental industry
|
2017 |
Jell-Ojobor, Maria |
| Market challenges, learning and customer orientation, and innovativeness in IJVs
|
2017 |
Park, Chansoo |
| Information technology and marketing performance within international market-entry alliances : a review and an integrated conceptual framework
|
2017 |
Zhao, Shasha |
| Extreme luxury fashion : business model and internationalization process
|
2017 |
Guercini, Simone |
| From international travelling consumer to place ambassador : connecting place image to tourism satisfaction and post-visit intentions
|
2017 |
De Nisco, Alessandro |
| Explaining the surge in M&A as an entry mode : home country and cultural influences
|
2017 |
Boateng, Agyenim |
| Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
|
2017 |
Rao-Nicholson, Rekha |
| COO vs ROO : importance of the origin in customer preferences towards financial entities
|
2017 |
García-Gallego, José Manuel |
| Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
|
2017 |
Kim, Namhoon |
| Perceptions of justice and organisational commitment in international mergers and acquisitions
|
2017 |
Gomes, Emanuel |
| Do luxury brands successfully entice consumers? : the role of bandwagon effect
|
2017 |
Shaikh, Shayan |
| Outbreaks of animosity against the West in China : effects on local brand consumption
|
2017 |
Heinberg, Martin |
| How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
|
2017 |
Diallo, Mbaye Fall |
| Institutional-driven dimensions and the capacity to start a business : a preliminary study based on two countries
|
2017 |
Pinho, Jose Carlos M. |
| Barriers to enter in foreign markets : evidence from SMEs in emerging market
|
2017 |
Rahman, Mahfuzur |
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