Modelling real-time online information needs a new research approach for complex consumer behaviour

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Veröffentlicht in:Journal of marketing management
1. Verfasser: Grant, Robert (VerfasserIn)
Weitere Verfasser: Clarke, Rodney J. (VerfasserIn), Kyriazis, Elias (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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