What are bottom of the pyramid markets and why do they matter?

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Veröffentlicht in:Marketing theory
1. Verfasser: Mason, Katy (VerfasserIn)
Weitere Verfasser: Chakrabarti, Ronika (VerfasserIn), Singh, Ramendra (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2013
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