Surviving with paranoia through green and clean marketing in Indian FMCG sector

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Bibliographische Detailangaben
Veröffentlicht in:	International journal of business performance management
Weitere Verfasser:	Bidyarthi, H. M. Jha (BerichterstatterIn), Dande, Mayur A. (BerichterstatterIn), Kuchar, P. M. (BerichterstatterIn), Herode, Milind L. (BerichterstatterIn), Kasliwal, Neelam Y. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	fast moving consumer goods > sustainable marketing > business performance through green marketing > paranoid survival > India > Aufsatz in Zeitschrift
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