An analysis of managers' resource allocation dilemma in a fixed capacity situation

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Levin, Michael A. (VerfasserIn)
Weitere Verfasser: McDonald, Robert E. (VerfasserIn), Wilcox, James B. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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