Corporate branding an employee perspective
Gespeichert in:
Veröffentlicht in: | Contemporary perspectives on corporate marketing |
---|---|
1. Verfasser: | |
Weitere Verfasser: | |
Format: | UnknownFormat |
Sprache: | eng |
Veröffentlicht: |
2013
|
Schlagworte: | |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Titel | Jahr | Verfasser |
---|---|---|
Corporate branding : an employee perspective | 2013 | Stuart, Helen |
Successfully establishing a green image for an established detergent brand : the "small and mighty" case | 2013 | Rekom, Johan van |
Organisational marketing : its nature and strategic significance | 2013 | Balmer, John M. T. |
Managing the brand from within | 2013 | González del Valle Brena, Almudena |
Confucius meets Mao : the changing Chinese national identity and implications for nation branding | 2013 | Ying, Fan |
Relationships and quality management : the Pastificio Rana case study | 2013 | Invernizzi, Emanuele |
Haven't we met before? : an investigation into the influence of familiarity on the cognitive processes underlying reputation formation | 2013 | Mariconada, Simone |
Corporate communication and the corporate persona | 2013 | Illia, Laura |
Corporate brand integration in mergers and acquisitions | 2013 | Kernstock, Joachim |