Commoditization in food retailing is differentiation a futile strategy?

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Bibliographische Detailangaben
Veröffentlicht in:Journal of food products marketing
1. Verfasser: Sogn-Grundvåg, Geir (VerfasserIn)
Weitere Verfasser: Young, James A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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