Corporate brand name changes and business restructuring is the relationship complementary or substitutive?

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Kalaignanam, Kartik (VerfasserIn)
Weitere Verfasser:	Bahadir, S. Cem (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2013
Schlagworte:	corporate brands > corporate name change > business restructuring > complementarity > Aufsatz in Zeitschrift
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