Increasing advertising effectiveness through incongruity-based tactics the moderating role of consumer involvement

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing communications
1. Verfasser: Halkias, Georgios (VerfasserIn)
Weitere Verfasser: Kokkinaki, Flora (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Werbeplanung > Kundenintegration > Kognition > Marketingmanagement > Aufsatz in Zeitschrift
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