Proactive/responsive market orientation and marketing research and development integration

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Bibliographische Detailangaben
Veröffentlicht in:The journal of product innovation management
1. Verfasser: Lamore, Paul R. (VerfasserIn)
Weitere Verfasser: Berkowitz, David (VerfasserIn), Farrington, Phillip A. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
Schlagworte:
Produktentwicklung > Marketing > Forschung > Interne Kommunikation > Kundenintegration > Hochtechnologie > USA > Aufsatz in Zeitschrift
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