Managing brands in a converging media environment

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Bibliographische Detailangaben
Veröffentlicht in:Media and convergence management
1. Verfasser: Langner, Tobias (VerfasserIn)
Weitere Verfasser: Brune, Philipp (VerfasserIn), Fischer, Alexander (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2013
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