| Media management and social media business : new forms of value creation in the context of increasingly interconnected media applications
|
2013 |
Kunz, Reinhard |
| Multimedia strategies for FM radio stations in Moscow
|
2013 |
Vartanova, Elena |
| China's media industry : landscape and development
|
2013 |
Hang, Min |
| Social media strategies and practices of integrated media companies
|
2013 |
Bakker, Piet |
| Social networks : the question on efficiency remains
|
2013 |
Rau, Harald |
| Social media involvement among college students and general population : implications to media management
|
2013 |
Ha, Louisa |
| Customer integration and Web interactivity : a literature review and analysis of the role of transaction costs in building value Webs
|
2013 |
Murschetz, Paul |
| Platform leadership in online broadcasting markets
|
2013 |
Evens, Tom |
| The social media war : is Google+ the David to Facebook's Goliath?
|
2013 |
Ganahl, Richard |
| Some economics of new media content production and consumption, and strategic implication for media companies
|
2013 |
Gambaro, Marco |
| How (social) media can change "change" in organizations
|
2013 |
Sievert, Holger |
| New venture creation in social media platform : towards a framework for media entrepreneurship
|
2013 |
Khajeheian, Datis |
| New marketing communication in social media business
|
2013 |
Mühl-Benninghaus, Wolfgang |
| Social media : managerial and economic opportunities and challenges
|
2013 |
Pérez-Latrel, Francisco J. |
| Two faces of growth : linking customer engagement to revenue streams
|
2013 |
Zlatanov, Biser |
| Blogs and social media : the new word of mouth and its impact on the reputation of banks and on their profitability
|
2013 |
Christakou, Eleftheria |
| All businesses are media business : the impact of social media on the healthcare market
|
2013 |
Schachinger, Alexander |
| What social media are doing and where they are taking us
|
2013 |
Picard, Robert G. |
| Star management of talent agencies and social media in Korea
|
2013 |
Lee, Moonhaeng |
| Predicting the future of investor sentiment with social media in stock exchange investments : a basic framework for the DAX performance index
|
2013 |
Lugmayr, Artur |
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