| Some economics of new media content production and consumption, and strategic implication for media companies
|
2013 |
Gambaro, Marco |
| How (social) media can change "change" in organizations
|
2013 |
Sievert, Holger |
| New venture creation in social media platform : towards a framework for media entrepreneurship
|
2013 |
Khajeheian, Datis |
| New marketing communication in social media business
|
2013 |
Mühl-Benninghaus, Wolfgang |
| Social media : managerial and economic opportunities and challenges
|
2013 |
Pérez-Latrel, Francisco J. |
| Two faces of growth : linking customer engagement to revenue streams
|
2013 |
Zlatanov, Biser |
| Blogs and social media : the new word of mouth and its impact on the reputation of banks and on their profitability
|
2013 |
Christakou, Eleftheria |
| All businesses are media business : the impact of social media on the healthcare market
|
2013 |
Schachinger, Alexander |
| What social media are doing and where they are taking us
|
2013 |
Picard, Robert G. |
| Star management of talent agencies and social media in Korea
|
2013 |
Lee, Moonhaeng |
| Predicting the future of investor sentiment with social media in stock exchange investments : a basic framework for the DAX performance index
|
2013 |
Lugmayr, Artur |
| Social television, creative collaboration and television production : the case of the BBC's "The Virtual Revolution"
|
2013 |
Nicoli, Nicholas |
| Evolution of strategy and commercial relationships for social media platforms : the case of YouTube
|
2013 |
Song, Sonya Yan |
| Social media monitoring tools as instruments of strategic issues management
|
2013 |
Grüblbauer, Johanna |
| Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
|
2013 |
Chan-Olmsted, Sylvia M. |
| Ad addressability and personalized content in IPTV markets
|
2013 |
Fritsch, Christoph |
| Applications for the media sector to leverage content in social networks
|
2013 |
Spangenberg, Jochen |
| Social networks as marketing tools for media companies
|
2013 |
Sánchez-Tabernero, Alfonso |
| Managing new(s) conversations : the role of social media in news provision and participation
|
2013 |
Nel, François |
| Managing social media value networks : from publisher (broadcast) to user-centric (broadband-narrowcast) business models
|
2013 |
Vukanovic, Zvezdan |
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