| What happens when satisfied customers need variety? : effects of purchase decision involvement and product category on Chinese consumers' brand-switching behavior
|
-2018 |
Sang, Hui |
| Organizational legitimacy, corporate social responsibility, and bottom of the pyramid consumers
|
-2018 |
Randrianasolo, Arilova A. |
| Religion and perceptions of the regulation of controversial advertising
|
-2018 |
Wang, Zehua |
| Consumer ethnocentrism in Turkey : ours are better than theirs
|
-2018 |
Acikdilli, Gaye |
| Exploring consumers' motivations for sustainable consumption : a self-deterministic approach
|
-2018 |
Sham Abdulrazak |
| Cross-cultural differences in movie selection : decision-making of German, U.S., and Singaporean media users for video-on-demand movies
|
-2018 |
Dogruel, Leyla |
| Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
|
-2018 |
Han, Lo Wai |
| Who is the celebrity endorser? : a content analysis of celebrity endorsements
|
-2018 |
Schimmelpfennig, Christian |
| Older consumers' adoption of innovation in Japan : the mediating role of cognitive age
|
-2018 |
Chéron, Emmanuel |
| How culture and friends affect acceptance of social media commerce and purchase intentions : a comparative study of consumers in the U.S. and China
|
-2018 |
Han, Min Chung |
| The attitudes of Saudi youth toward U.S. apparel brand names
|
-2018 |
Abalkhail, Tagreed Saleh |
| Are nine-ending prices equally influential in Eastern culture for pricing green products?
|
-2018 |
Tripathi, Avinash |
| Antecedents of global brand purchase likelihood : exploring the mediating effect of quality, prestige and familiarity
|
-2018 |
Hussein, Rania |
| An exploratory comparison of materialism and conspicuous consumption in Pakistan
|
-2018 |
Dev, Madhoo |
| Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
|
-2018 |
Haytko, Diana L. |
| Empirical study of heterogeneous behavior at the base of the pyramid : the influence of demographic and psychographic factors
|
-2018 |
Dahana, Wirawan Dony |
| The effect of self- and public-based evaluations on brand purchasing : the interplay of independent and interdependent self-construal
|
-2018 |
Sugitani, Yoko |
| Chinese consumers' purchase intentions for luxury clothing : a comparison between luxury consumers and non-luxury consumers
|
-2018 |
Zhang, Lini |
| Cultural influence on luxury value perceptions : collectivist vs. individualist luxury perceptions
|
-2018 |
Aliyev, Farhad |
| A cross-national study of consumer spending behavior : the impact of social media intensity and materialism
|
-2018 |
Thoumrungroje, Amonrat |
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